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23 February 2011

More Members Step up to the Platform

'E.ON’ and ‘Walkers snack foods (Pepsico)’ have become two of the latest organisations to pledge their commitment to ‘The Platform’ and its fight against obesity.

With a current total of 33 members, the East Midlands Platform on Food, Physical Activity and Health’ is a collective of organisations from private, public and voluntary
sectors working together as a movement to reduce obesity levels in the region.

This model has been extremely successful in Europe and it is hoped that this success will be emulated at a regional level. It will focus on local organisations and
populations.

The first Platform meeting took place on 9 June 2010 and since then membership numbers have more than tripled. Members include Derby County Football Club,
British Gas, Slimming World, Natural England and Northamptonshire Library Services.

On joining the Platform, Members pledge a commitment which is ‘above and beyond’ what is already being done to reduce obesity rates. Commitments so far include
programmes for the workforce, work with children’s centres and even offering members of the public the opportunity to try out any of the sports involved in the
Olympics and Paralympics in the run up to 2012.

Chair of the Platform, Councillor David Parsons last week welcomed new members at a meeting hosted by co-members Slimming World and expressed his continuing
pleasure at the momentum The Platform continues to gather.

He said “Ten new members is another huge boost to this initiative and I feel sure that as our number continues to grow we will become more and more influential.

“It’s fantastic that through the commitments made so far we are reaching more than 90,000 people in the region which is no small achievement.

“It is recognised that between £2.3 and £3.6 billion in lost earnings are attributable to obesity nationally whilst the cost to the NHS is £4.2 billion (2007).

As the East Midlands has some of the highest levels of obesity the country, it is fantastic to see that local organisations are looking at ways to help overcome the
problem.”

(**Source: Neighbourhood Statistics: Model-Based Estimates of Healthy Lifestyle Behaviours)

Download

Press Release - Regional Platform 220211

Other examples of this work in the counties of the east midlands is also available to download below:

Press Release - Derby Platform 220211

Press Release - Leicestershire Platform 220211

Press Release - Lincolnshire Platform 220211

Press Release - Northamptonshire Platform 220211

Press Release - Nottinghamshire Platform 220211

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