East Midlands Councils (‘EMC’) seeks to commission suitably qualified and experienced marketing professionals and/or agencies for the delivery of an East Midlands focused digital media buy-in campaign for the regional recruitment of Unaccompanied Asylum-Seeking Children (UASC) specific Foster Carers and Supported Lodgings Carers. 

This campaign is expected to utilise our existing recruitment website, branding, and digital marketing materials. 

The maximum budget is £15,000, exclusive of VAT, which will be used exclusively for the paid campaign and agency delivery. 

The following assets are also available for the campaign: 

• Existing case study videos. 

• Existing copy, brand assets and campaign website. 

No other assets are expected to be required for this programme of work, and EMC’s communications and marketing manager will facilitate new digital assets on a needs must basis.  

It is expected that the campaign will be active for a minimum of 4 months and will preferably be active for 6 months. 

The Invitation to Tender (‘ITT’) documentation provided outline the background, scope & specification, requirements, targets and instructions for submitting a bid for this tender opportunity. 

• Download the ITT Notice: UASC ITT Notice

• Download the ITT Scope & Specification: UASC ITT Scope & Specification

• Download the Application Form: Application Form

Questions regarding the tender should be submitted to SMP@emcouncils.gov.uk by 17:00 hrs Monday 19^th January 2026, and an FAQ document containing answers visible to all potential bidders will be uploaded to the EMC website no later than 17:00 hrs Thursday 22^nd January 2026. 

Bids must be submitted to SMP@emcouncils.gov.uk by 17:00hrs on Friday 30^th January 2026. 

For tenders to be considered compliant the following conditions must be met: 

• Tenders must be submitted by the closing date and time. 

• All relevant tender information must be provided within the application form and conform to the stated word count limits. 

• Tenders must be submitted via email using the following email address: SMP@emcouncils.gov.uk, Tenders submitted to individual EMC staff email addresses or by other means will not be considered. 

Tenders that are not compliant will be disqualified from the process. We reserve the right to clarify any issues regarding a bidder’s compliance. It will be at EMC’s sole discretion that bids are progressed to the next stage of the tender process.